Earlier this year, three UC Merced students — Joselyn Delgado of Los Angeles, Lauriano Bucio of Long Beach and Stephanie Badillo of San Diego — entered the $100,000 Hispanic-Serving Institutions (HSI) Scholarship Competition sponsored by Sam’s Club, a national retail business. Participants had to develop a plan to increase the company’s visibility in Latino populations.
Last week, the group of undergraduates was one of five teams honored during an awards dinner in Washington, D.C.
The students heard about the competition from an advisor during final exams week, and the contest’s deadline was only days away. With little time to spare, the trio worked quickly and pulled together a marketing plan in about three days.
“We were just zooming,” said Delgado, a sociology major and management minor. “We brainstormed and wrote down ideas that we could expand on.”
The group worked with two advisors, lecturer S.A. Davis and visiting professor Mark Harris. Delgado had taken Davis’ marketing class, and the concepts she learned were still fresh in her mind.
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